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About Advertising Services (Google Ad Manager and Bit Media)

This is a platform for advertising and management companies that want to run advertising campaigns on Google Ad Manager and Bit Media platforms. Google Ad Manager and Bit Media are platforms that provide advertising services to help companies sell and market their products.

It provides a facility to set up advertising and run it on Google Ad Manager and Bit Media. It also shows statistics and analyzes the deep data of campaigns created in our system. There are mainly two types of users in this system:

1. End-users who want to run advertising using this
2. Admins who will approve campaigns for GAM (Google Ad Manager) and Bit Media.

End-users will have an option to create an account using email or sign in with Google or Facebook. Once registered, users can create advertising campaigns and allocate a specific budget. While creating an ad campaign, users have many options like basic targeting (location, objective, category) and advanced targeting (mobile, desktop, frequency cap, etc.). All campaigns created by users will go for review to the admin, and based on the user's request, the admin will approve for GAM/Bit Media.

Once campaigns are created and active, It fetches statistics for them from GAM and Bit Media and displays them on the user side. Users can be aware of total impressions, clicks, CPC (cost per click), CTR, spend, and many more. Many data are represented graphically to help users understand the information. Users can pause or stop the campaign at any time as per their needs and top up the budget during the campaign's live duration.

The admin has the right to check all user's detailed information, total budget, total spend, and has all rights to manage it. The admin will be responsible for creating a campaign on Bit Media manually.

Features

A platform for advertisement management: Its a web app that provides a platform for advertisement or management companies to run ad campaigns on Google Ad Manager and Bit Media platforms.
Google Ad Manager and Bit Media integration: is integrated with Google Ad Manager and Bit Media platforms to provide advertisement services to help companies boost their sales and market their products.
Ad campaign setup and management: It allows users to set up and manage their ad campaigns on Google Ad Manager and Bit Media platforms. Users can allocate budgets, select targeting options, and use basic and advanced targeting options.
User account creation and authentication: It allows users to create an account using email, and also provides the option of signing in using Google and Facebook credentials.
Admin approval and management: It has a system of Admins who approve campaigns for Google Ad Manager and Bit Media. Admins can also manage users' budgets, spending, and other details.
Campaign statistics and analysis: It fetches statistics from Google Ad Manager and Bit Media and displays them graphically to help users understand their campaigns' performance. Data such as impressions, clicks, CPC, and CTR are displayed.
User control over campaigns: Users can pause or stop their campaigns at any time, and also top-up their budget during live campaigns.
Admin management of campaigns: Admins have access to all user details, total budget, total spend, and can manage campaigns manually on Bit Media.