The market is growing a high speed and so is the competition with other companies. To stay ahead of your competitors, it is important to manage your customer relations intellectually. Over the years, CRM or customer relationship management has become an integral part of every business model.

Taking CRM online has proven to bring in faster sales because they are satisfied with previous purchases and come back more. The retention level is higher as well. Building a custom CRM software development India is even more advantageous because you get to build according the needs of your business. A CRM software allows you automate majority of the workflow, so that you focus on core business activities including product development and finding new customers.

According to latest statistics, 87 percent companies from the United States, the United Kingdom, Canada, India, and Australia have cloud-based CRM software. The increase can be credited to software availability across multiple devices.

Here are six more benefits of building a custom CRM web application for your business:

1. Competitive Business Edge

A custom CRM web application is empowering because it helps you create new business development plans rather than managing your existing customers. The leaders and middle and top level management can work on business and operations, while the lower level management can execute them.

2. User-Friendly

Your employees can feed their daily work into the CRM web application. They can access it from anywhere and is especially advantageous when you’ve have employees that work from home. They can definitely message you their daily work but emails can be missed or they can go directly to spam.

The same goes for you. You can access the web application when you are traveling and get instant data about what your employees did today. If you have a big company, your team leaders can simply upload tasks for their subordinates for a week, so that they know their daily and weekly customer targets. Company announcements can be made the application as well.

3. Saves Management-Related Expenses

Custom software development in India is cheaper compared to a packaged CRM application. The installation is super easy, so your IT department doesn’t need to help you out with it. Also, a custom CRM application cuts down unnecessary expenses, which includes hiring employees to manage customer information.

It helps to stay within the budget. The money that you save can be redirected to urgent purchases or expanding your business to a new industry.

4. Research and Development

Since all your customer data is stored at one place, you can analyse it more efficiently. You can use it to understand where your customer relations team is lacking and what you can do to improve the purchase process, so that they are more satisfied. It also gives in an insight into ways to optimize workflow to increase productivity.

The statistics that you get can also be used for research and development. Since all of the information is stored on cloud provided by your CRM service provider, it is safe from getting stolen by your competitors.

5. Integrate to Business Operations

You can integrate CRM web application development India with daily business operations like sales cycles and research department. All departments of your business need information on customer behavior, so give them a customized access to the very part they are most concerned about.

Kanhasoft is a leading custom CRM solution developer in India with experience in working with a variety of industries. Our team interacts with you to understand your business needs to come up with a solution that suits you best. Whether you want to upgrade your packaged CRM application into a customized one or want to build a new web application, fill our contact form and our representative will contact you soon.