There are various approaches to promote and get your product noticed on Amazon. Being able to attract potential viewers is the name of the game and if you aren’t using your best players, you will definitely lose to your opponents. In achieving success on this platform, the Amazon Choice badge is one of the most effective tools. While there are various different ways to achieve success on Amazon, the methods usually fall into two categories: organic sales or sales through boosted strategies.
In the world of online business (E-commerce), the term “organic sales” signifies profits earned naturally and without any offer, customer attraction or convincing them and not even any customer deals or bargains. If your product is doing well organically, factors for this may include:
- Product with better quality
- Quality sales copy and high-resolution images
- Popular Product or having a highly-coveted
- Having really good & higher reviews or feedbacks.
- Product recommended by customers to others
- Being on the first few pages of Amazon
- Having a competitive price range for the niché you’re in
These are various different methods you can utilize to make your product more desirable to customers. Incentivized sales almost always result in the seller losing money for a small period of time, whether it’s from investing more money or offering discounts. Here are some examples of incentivized sales on Amazon:
- Seller Running Campaign of a Discounted Ranking
- Seller Running Pay-Per-Click strategy
- Offering Coupons to customers
- Sponsored Product Ads
- One with Lowering the Price Point for a Designated Time Period
What Is The “Amazon’s Choice” Badge?
You’ve probably noticed a black “Amazon’s Choice” badge in your search for products on Amazon. This badge of honor is assigned by Amazon to best-in-class products and also automatically places your products in a higher tier from your competitors because customers believe in Amazon’s recommendations. Unlike being sponsored by Amazon, this category isn’t bought; it is earned. That brings trust in customers that the product they are purchasing from the respective seller is up to Amazon standards.
Let’s Uncover the Mystery Behind The Amazon’s Choice Badge
Now, website and mobile app visitors can view on “Amazon Choice” listings the reasons that particular item was awarded the title.
- On the website, these reasons are listed directly under the Amazon Choice logo, as shown below.
- If you are viewing it from the mobile app, the list can be found underneath the section “Why We Love This Amazon’s Choice Product”.
Generally speaking, it appears as though Amazon selects certain items to highlight based on the following criteria:
- Product with Low Return Rate
- Product with High Star Ratings (Usually 4- or 5-star)
- Product with Very High Search Volume
Sellers can’t easily buy the “Amazon’s Choice” designation and even the owners of products aren’t informed as to why their products earned the “Amazon’s Choice” title. Amazon employees don’t test the items and products prior nor do they consider into account reviews from any third-party sites.
That is really useful data when making an informed choice on what products to trust. It also clarifies that the Amazon Choice designation isn’t something that can be purchased; as Amazon has set some specific metrics that’s why its value is determined.
If we talk about the cornerstones of a successful business model, then Validity and Trust with clients are the two major ones. So the reason for doing this is very simple, you can be sure you’re acquiring a genuine product because your brand is supported by Amazon.
Obviously, there might be other factors Amazon thinks about that aren’t straightforward to the population. Seeing as it controls each part of the buying procedure, there is always the possibility that Amazon supports certain brands or products for an assortment of reasons including personal investment.
But the fact that they are currently giving clarifications concerning how the product got their endorsement is a good sign. It implies that now the customer can make a more informed choice upon purchase.
Here’s how to be Amazon’s Choice: Sell an incredible product, be honest and speak the truth about it, price and value it fairly, market and present it well, and make it qualified for Prime. And it would be great to avoid competing directly with Amazon-brand products. If you can do all that, you’ll have a reasonable shot at winning the “Amazon Choice” badge.
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