Global businesses greatly revolve around the CRM applications and marketing automation to enhance customer acquisition and satisfaction. However, executives involved in sales and marketing have not yet accelerated their pace to achieve the target and generate quality leads. According to marketing experts, custom CRM application development itself does not suffice to attain business goals.
Integration of marketing automation with CRM gives you the combined power of two technologies aimed at gaining holistic insight into customer behavior and key conversion drivers. Custom CRM software can not only give you a window into buyer’s journey but also bolsters the platform for generating quality leads when combined with marketing automation technology.
Let’s explore how CRM integration and marketing automation benefits your business:
Adds Relevance and Efficacy to Your Marketing Strategy
You might have purchased a custom CRM from an established CRM solution developer. But to measure and monitor the performance of marketing strategies, integrating marketing automation is vital. You can tell what works and what needs reconsideration based on customer responses to your marketing emails and ads. You can see their level of interest in your services and leads reaped from online campaigns.
Such real-time insight surely offers leverage and helps device most efficacious marketing strategy. Through marketing automation and CRM integration, marketers can confidently build the web of most relevant ads and campaigns to address target customers.
Transforms Leads into Conversions
Integrating marketing automation with CRM also helps turn cold leads into regular buyers. The process is called lead nurturing. Marketers can look to CRM to find cold leads and present them with relevant content. Lead nurturing is the best way to slowly interest cold leads so that they do not choose competitors over you.
CRM allows marketers to understand preferences and perception of cold leads so that they engage and target them with information that helps build trust in your brand.
Increased chances of quality leads
Marketing automation software fetches all the information about online interactions and digital footprints such as page views, survey completion, queries and inquiries, preferences and more. With CRM carrying information about all the leads, it becomes easier for the sales team to interpret them and determine which ones are most likely to be converted.
As CRM displays leads that look positive or visit your site more often, the sales team can focus on those qualified leads trying to convert them. Thus integration of marketing automation with CRM improves efficiency and productivity of the sales team.
Establishes better lead management
The use of CRM in marketing automation also minimizes collision between sales and marketing departments. You can take the best out of CRM software development to help marketers track every lead throughout the entire lead funnel. This way, the lead management becomes more enhanced and streamlined in reality.
Accelerated sales process
Another benefit of marketing automation and CRM integration is its ability to synchronize all marketing and sales reports putting all prospects in one place. Sales department knows when exactly to approach a prospect, and how. This surprisingly shrinks down the time taken for conversion. Additionally, as it involves sales team in the process of the marketing campaign, marketers can offer influential and contextual content. This further expedites sales process.
Kanhasoft – IT solution provider can help you build custom CRM according to client ’s need and incorporate Marketing automation features in same. Contact us to place your requirement.