Boost Your Amazon Store With Custom Amazon MWS Seller Applications

Introduction

Running an Amazon store today is like trying to manage a high-speed bullet train—blindfolded—with notifications dinging every few seconds. Between monitoring daily sales, managing product listings, keeping your inventory updated, and juggling customer reviews (because one three-star rating feels like a dagger to the heart), things can spiral out of control—fast.

Sure, Amazon Seller Central provides tools. Technically. But they’re like those “all-in-one” hotel shampoo bottles—barely doing the job, and certainly not built for nuance. Data is scattered, insights are shallow, and automations? Let’s just say, if you’re hoping for AI-level optimization, you’ll need to bring your own tools.

That’s where custom Amazon MWS (Marketplace Web Service) seller applications step in like the hero you didn’t know you needed. Built specifically for serious Amazon sellers, these applications give you real-time insights, workflow automation, and laser-focused dashboards that actually make sense. Think of them as the control panel your business deserves—minus the chaos.

At Kanhasoft, we’ve worked with sellers from across the US, UK, UAE, Israel, and Switzerland who all shared one thing: frustration with generic tools and a desperate need for clarity. The solution? Custom applications tailored exactly to their Amazon operations—built using MWS APIs.

Let’s dive into how custom Amazon MWS applications can seriously level up your store (and maybe even restore a bit of your sanity).

Why Standard Amazon Seller Central Isn’t Enough

Don’t get us wrong—Amazon Seller Central has tools. But using it to run a high-volume store is a bit like using a Swiss Army knife to build a house. Sure, it’s technically possible—but after a while, you’ll realize you need real tools designed for the real job.

Seller Central is great for surface-level tasks: listing a product, checking a few metrics, responding to a buyer message. But once your operation scales—even slightly—it starts to show its limits. The dashboards are cluttered, the reports are buried, and data is often grouped in ways that make more sense to Amazon than to actual human beings running businesses.

Worse yet, it treats every seller the same—whether you’re selling ten units a week or ten thousand. There’s no personalization, no workflow automation, and certainly no advanced monitoring or alert system for when things go sideways (and they will).

That’s where custom MWS applications come in. They plug directly into Amazon’s backend via APIs, allowing developers (like us) to extract, restructure, and present your data in a way that’s clear, actionable, and actually helpful.

What Is Amazon MWS & Why It Matters

Amazon MWS (Marketplace Web Service) is like the hidden engine room behind Seller Central. It’s not flashy, but it powers everything from order reports to inventory updates—and if you know how to use it, it can transform how you manage your store.

Think of it as Amazon’s developer-access portal to your seller data. With MWS, authorized apps can fetch everything from sales reports and customer reviews to fulfillment details, fee breakdowns, and product listings—all in real time. It’s the same data Amazon uses internally, but now, it’s in your hands (well, in your developer’s hands, ideally).

So why does it matter? Because while Seller Central gives you just enough to get by, Amazon MWS lets you build exactly what you need. Want a dashboard that shows your top-selling ASINs by profit margin? Done. Need a tool that pings you the second your keyword rank drops in the UK market? Easy. Hoping to monitor inventory levels across multiple regions with a single click? MWS can deliver that too.

At Kanhasoft, we work directly with MWS APIs to build custom solutions that cut through the noise—solutions that give sellers control over their data, workflows, and growth strategies.

Custom MWS Applications: Built for Serious Sellers

Let’s put it bluntly—if you’re managing more than a handful of SKUs, standard seller tools just aren’t cutting it anymore. Spreadsheets crash. Reports lag. And don’t even get us started on the joys of copy-pasting sales data into pivot tables every Monday morning. (We’ve seen it. We’ve cried with clients.)

That’s why serious Amazon sellers are moving toward custom Amazon MWS applications. These aren’t off-the-shelf dashboards with five filters and a prayer. These are tailored systems built around your business logic, your KPIs, and your growth strategy. They fetch exactly the data you need, how you need it, when you need it.

Custom applications allow you to automate daily reporting, track your performance across regions (hello, multi-marketplace sellers in the US, UK, UAE, and beyond), monitor keyword trends, handle order statuses, and even alert your team when review scores dip below five stars. All in real time.

And unlike generic SaaS tools that try to be “one-size-fits-all,” custom MWS apps grow with your business. You want to add another module next quarter? Done. You need to integrate with your warehouse system? Absolutely.

Serious sellers don’t just need data—they need insight, speed, and control. And that’s exactly what a custom-built MWS app delivers.

Product Management Made Easier

Managing products on Amazon isn’t just about uploading listings and calling it a day. It’s a living, breathing process—where rankings fluctuate, competitors launch daily, and trends change faster than you can say “Buy Box.” And if you’re still trying to handle it all manually, well… we hope you like late nights and caffeine.

With custom Amazon MWS applications, product management becomes less of a guessing game and more of a precision-engineered process. Our clients (especially those selling across multiple countries) rely on tools that track Best Seller Rankings (BSR), keyword search positions, price fluctuations, and even profit margins—all in one place.

Need to monitor which products are sliding down the rankings? Your dashboard shows it. Want to receive alerts when a product hits a low-stock threshold in the UAE warehouse? Easy. Curious about which ASINs are pulling in the most profit despite low sales volume? Yep, your custom dashboard can do that too.

We’ve even built modules that suggest new product opportunities based on search trends and historical seller data. It’s like giving your inventory management team a crystal ball—without the smoke and mirrors.

With a powerful custom app, you’re not just launching products. You’re managing them strategically—with clarity, efficiency, and agility.

Sales Monitoring on Autopilot

Let’s be honest—manually tracking your Amazon sales every day is about as fun as trying to sort spaghetti by length. You open Seller Central, wait for the reports to load, cross-check against yesterday’s numbers, realize something’s off, and then dive into three more tabs trying to figure out what happened. It’s exhausting—and entirely avoidable.

Custom Amazon MWS applications take sales monitoring from reactive to automated. You get real-time visibility into daily, weekly, and monthly sales—across all regions and marketplaces—in one clean, intuitive dashboard. No CSVs, no digging, no guesswork.

At Kanhasoft, we’ve built custom dashboards that not only show total units sold but also break down profit, ROI, Amazon fees, ad spend, and net margin by product or category. You see exactly where the money is coming from—and where it’s quietly disappearing.

Want an alert when one of your high-performing products starts dropping in sales? Set it. Need to track performance across the UK and UAE separately? Done. Trying to figure out if that Prime Day promo actually worked? You’ll know by lunchtime.

In short, custom sales dashboards give you more than data—they give you confidence. Because knowing how your store is doing shouldn’t require a calculator and a stress ball.

Customer Feedback Management Tools

Ah yes, the reviews section—the place where your hard work can either shine or get steamrolled by someone upset their package arrived one day late. On Amazon, customer feedback isn’t just about reputation—it’s a direct line to conversions, rankings, and Buy Box eligibility. Yet managing it with default tools? Practically medieval.

With custom Amazon MWS applications, feedback management becomes proactive, not reactive. You can fetch all new reviews in real time, sort them by rating, product, or region, and trigger alerts the moment a negative review hits. Because nothing ruins your day like discovering a one-star rant after your conversion rate has tanked.

At Kanhasoft, we’ve developed systems that send instant notifications for critical reviews and even help automate post-purchase follow-ups (within Amazon’s guidelines, of course). Want to send a polite, personalized message to a disappointed customer in Switzerland? You can. Need to prioritize reaching out to reviewers in the US who gave 3 stars or less? Easy.

We’ve also helped sellers track the impact of feedback on product performance—because sometimes, fixing one bad listing saves an entire campaign.

An Anecdote from the Dashboard Trenches

We once worked with an Amazon seller who—no exaggeration—had six browser tabs open just to understand how their store was performing. One for Seller Central, one for keyword tracking, one for Google Sheets (manual sales logging), one for ad reports, one for reviews, and one for stress-induced YouTube meditation music. True story.

When they came to us, the first thing they said was, “There’s got to be a better way to do this.” And they were right.

Within weeks, we built a custom Amazon MWS application tailored specifically to their workflow. One dashboard. One login. Real-time visibility into everything—from BSR movements and sales trends to review alerts and ROI tracking. No more manual exports, no more guesswork, no more post-lunch panic scrolls through Seller Central.

They not only cut their daily “data-checking” time in half but also spotted a product-category trend early enough to pivot their inventory strategy—and increased their monthly revenue by 22% within two quarters.

Taming the Chaos: Why Custom Matters

Let’s face it—Amazon data isn’t exactly known for its elegance. Between the dozens of reports, inconsistently named fields, and limited filters, trying to make sense of it all can feel like decoding a secret message from a caffeinated robot. And when you’re managing sales across multiple regions, SKUs, and marketplaces? That chaos multiplies.

This is precisely where custom Amazon MWS applications step in—not as another app to juggle, but as the tool to bring it all together.

A custom solution doesn’t just consolidate data; it reshapes it to fit your business. Want to see a clean visual of your top 10 ASINs by profit across the UK and UAE, side-by-side? Done. Need to manage different workflows for FBA vs. FBM products with separate user access for your team in Israel? Easy.

Instead of toggling between a dozen browser tabs and hoping for a moment of clarity, you get a system designed to work like you think—because it was built that way, from the ground up.

At Kanhasoft, we believe the only thing your Amazon dashboard should trigger is action—not migraines. Because when data is clear, decisions come fast. And in Amazon’s fast-paced marketplace, clarity is your most underrated advantage.

Keyword Rank Trackers for Competitive Sellers

• Stay ahead of the algorithm. Knowing where your product ranks for target keywords is crucial for visibility. Keyword tracking tools built on Amazon MWS APIs give you daily (or even hourly) updates across marketplaces.

• Track competitor movement. Don’t just monitor your own ranks—watch how your top competitors are performing for the same keywords.

• Optimize listings smarter. If you’re slipping in the ranks, you’ll know it before your sales take a hit. Adjust titles, bullets, and backend keywords accordingly.

• Identify what’s working (and what’s not). Use your keyword data to figure out which terms are actually driving sales and which ones are just clutter.

• Cross-marketplace insights. See how you rank in the US, UK, UAE, and beyond without switching tools or translating reports manually.

• Set custom alerts. Get notified the moment your ranking drops below a certain threshold—because Amazon’s not going to tell you.

With a custom keyword rank tracker, you’re not just playing the game. You’re setting the rules.

Order Management Streamlined

Managing Amazon orders across multiple channels, fulfillment types, and regions can quickly become a logistical spaghetti bowl. FBA orders here, FBM orders there, multiple marketplaces buzzing at different hours of the day—it’s enough to make even seasoned sellers sweat.

That’s why smart sellers turn to custom Amazon MWS applications to bring clarity to the chaos.

With a custom-built solution, your entire order workflow gets a visual, real-time upgrade. You can track and filter orders by region (say, UAE vs. UK), by fulfillment method (FBA vs. FBM), or even by shipping status—without hopping between menus or waiting on slow report generators.

We’ve built order dashboards that show everything from new orders and pending shipments to cancellations and customer messages—all in one screen. Need to bulk-print shipping labels? Flag international orders with special handling rules? Prioritize Prime customers during sales events? Easy.

Even better, you can assign order views to specific team members based on roles and responsibilities—ensuring your logistics team doesn’t wade through support tickets and your customer service reps aren’t buried in delivery schedules.

Handling Amazon’s Complex Fee Structure

Amazon’s fee system is like a buffet—except you’re not sure what you’re paying for, how much it costs, or whether that second scoop of fulfillment just doubled your bill. Between referral fees, FBA storage charges, closing fees, and promotional costs, the only thing certain is that Amazon will take its cut.

So how do you make sense of it all?

Custom MWS applications are game changers when it comes to tracking and visualizing fee structures. Instead of waiting for end-of-month surprises, you get real-time visibility into what you’re paying and why—broken down by product, order, and region.

At Kanhasoft, we’ve built dashboards that highlight the actual net profit per ASIN after all Amazon fees are deducted. You’ll see which products are margin machines and which ones are barely breaking even (or worse—losing money).

Want to identify FBA storage fees spiking in the US? Monitor long-term storage charges in the UK? Compare fulfillment costs between FBM and FBA for a product in Israel? It’s all possible—and easy—when your system is built with MWS data at the core.

Inventory Forecasting Tools

If you’ve ever run out of stock right when a product starts gaining momentum—or worse, overstocked a slow-mover just before Amazon’s long-term storage fees kick in—you know that inventory planning on Amazon is part science, part clairvoyance.

Luckily, custom Amazon MWS applications bring some much-needed logic (and automation) to the madness.

With forecasting tools built directly into your CRM or dashboard, you can monitor real-time sales velocity and receive automatic alerts when stock dips below optimal thresholds. No more panicked “reorder now!” moments. No more spreadsheets calculating your 30-day run rate at 11 p.m.

At Kanhasoft, we’ve built systems that not only track current inventory levels across warehouses and marketplaces but also suggest smart reorder quantities based on past trends, lead times, and seasonality. You’ll even get alerts for overstock—because holding excess inventory can hurt your margins just as much as stockouts can hurt your rankings.

For international sellers, this gets even better. Imagine seeing stock projections for the UK, UAE, and the US—all side-by-side, color-coded, and filterable by SKU, supplier, or fulfillment method. Yeah, we went there.

Alerts & Notifications That Actually Work

Let’s be honest—most built-in alerts on Amazon are either late, vague, or non-existent. One minute your product is ranking #3, and the next it’s buried on page five… and you’re the last to know. That’s not just annoying—it’s expensive.

Custom Amazon MWS applications fix this with targeted, intelligent alerts that are actually useful (and dare we say—life-saving for your business).

Want to get a ping the moment your review rating drops below 4.5? Or a Slack message when your top seller’s inventory in the UAE warehouse hits 10 units? How about a daily email summarizing profit margins, ROI changes, and keyword position shifts across marketplaces? Done, done, and done.

At Kanhasoft, we build notification engines that are as smart as they are actionable. You choose the thresholds. You pick the channels (email, mobile, dashboards, even WhatsApp if you like living dangerously). And most importantly—you stay in control of your Amazon business instead of playing catch-up.

Email Automation for Feedback & Upsells

Amazon doesn’t hand out customer data like candy (and for good reason), but that doesn’t mean your post-sale communication has to end with the “Thank you for your order” screen. Smart sellers use custom-built Amazon MWS tools to keep the conversation going—without breaking any rules.

Email automation, when done right, can boost your review rate, recover unhappy customers, and even encourage repeat purchases. But here’s the trick: it has to be timely, personalized, and compliant with Amazon’s ever-evolving policies.

That’s where custom applications come in.

With the right MWS logic, you can automatically trigger emails based on order status, delivery confirmation, or product type. Want to send a follow-up email 48 hours after a product is delivered in Switzerland? Or request feedback from only those buyers who left a four-star rating or higher? Yep—you can do that.

At Kanhasoft, we’ve helped sellers build custom messaging tools that target the right customers with the right tone—turning a single sale into a long-term relationship (or at the very least, a glowing review).

Managing Multiple Marketplaces from One App

If you’ve ever sold on more than one Amazon marketplace, you know the pain. Logging into separate Seller Central accounts, converting currencies manually, juggling region-specific tax rules, and—our personal favorite—trying to remember which ASIN belongs to which listing in which country. Fun, right?

This is exactly why multi-marketplace sellers are turning to custom Amazon MWS applications that unify everything into one clean, cohesive system.

With a custom solution, you get a centralized dashboard that pulls in data from all your Amazon regions—whether you’re selling in the US, UK, UAE, Switzerland, or Israel. You can compare performance across markets, manage region-specific promotions, track inventory separately, and even set different pricing strategies based on local demand.

We’ve worked with sellers who scaled to five countries in under a year—but only stayed sane because their system was built to scale with them. Custom filters, local currency support, and region-aware reporting made it all manageable (and, dare we say, enjoyable?).

Handling API Throttling & Requests Like a Pro

Amazon MWS APIs are powerful—but they come with a catch: throttling limits. If you make too many requests too quickly, Amazon will politely (or not-so-politely) shut the door on your data for a while. And if your entire CRM relies on those requests? You’ve got a problem.

That’s why experienced developers (like, ahem, us) don’t just build apps—we build smart apps.

Handling throttling is all about balance. Our custom Amazon MWS applications are designed to request data efficiently, caching where possible, batching requests when needed, and ensuring you’re not pulling unnecessary data 12 times a day “just in case.”

We use intelligent queueing systems that prioritize critical data (like sales and reviews) and schedule less urgent tasks (like fee breakdowns or archive reports) during off-peak hours. The result? A smooth, reliable app that always has the info you need—without ever hitting Amazon’s limit.

We’ve also built retry logics, rate monitors, and backoff strategies so your systems never fail silently. Because nothing ruins your morning like discovering your reports haven’t run in three days due to a silent API freeze.

Building with MWS means knowing the rules of the road—and making sure your app plays nice with Amazon’s speed limits.

Finding the Right Amazon MWS Development Partner

Choosing a developer for your Amazon MWS app isn’t like picking a theme for your Shopify store—it’s a big deal. You’re not just hiring someone to write code; you’re trusting them with the backbone of your Amazon operations. And in a market full of “Amazon experts” who’ve never touched an API, it pays to know what to look for.

First and foremost, ask about MWS experience—real, hands-on experience. Not just building pretty dashboards, but handling API requests, throttling limits, region-based quirks, and Amazon’s notorious data structures. If their portfolio doesn’t mention MWS specifically, that’s your cue to keep walking.

Second, look for documentation fluency. A seasoned developer knows how to read Amazon’s (often cryptic) API documentation and build robust logic around it. Bonus points if they can explain it to you in plain English.

Third, consider project structure. Do they work in phases? Do they provide regular updates? Can they adapt to your changing needs? A rigid development process often leads to rigid software—which is the last thing you want in a fast-moving Amazon business.

Finally, don’t ignore post-launch support. Your CRM will need tweaks, upgrades, and integrations over time. Make sure your developer offers long-term maintenance and isn’t going to vanish after deployment.

Because in the world of custom MWS apps, your developer isn’t just a service provider—they’re a strategic partner.

Why Experience with MWS APIs Matters (A Lot)

Let’s get this straight: Amazon MWS APIs aren’t your average plug-and-play APIs. They’re complex, rigid, and, frankly, not built for amateurs. Which means hiring a developer who’s “learning on the job” is a surefire way to turn your CRM dreams into an extended debugging nightmare.

The truth is, Amazon MWS APIs have their own logic. Their response structures can be inconsistent. Their documentation is… generous with ambiguity. And their throttling rules? Let’s just say they don’t tolerate sloppy architecture. If your dev doesn’t know exactly what they’re doing, one bad request can break your data flow—and potentially impact your seller account.

At Kanhasoft, we’ve spent years diving deep into MWS—and we’ve earned our battle scars. We’ve handled pagination issues, large data feeds, rate limits, and even edge cases where Amazon returns incomplete data (it happens). The result? A toolkit of best practices, tried-and-tested solutions, and an instinct for navigating the API jungle without tripping on vines.

And as Amazon slowly transitions some services to SP-API, having experience with both old and new systems is no longer optional—it’s essential.

In short: if your developer can’t confidently explain how they’ll handle MWS quirks, you probably don’t want them handling your CRM.

Custom vs. SaaS Tools: What You Need to Know

Let’s settle this once and for all—SaaS tools can be great. Until they’re not. They work well if you’re running a small operation with standard needs. But the moment your workflows become even slightly complex, most off-the-shelf tools start to feel like trying to squeeze into a suit two sizes too small. Technically functional… wildly uncomfortable.

Custom Amazon MWS applications, on the other hand, are tailored precisely to your business. Want to track niche KPIs specific to your industry? You can. Need your dashboard to reflect workflows that exist nowhere else but in your warehouse? Easy. Prefer integrating with obscure third-party software that no SaaS tool supports? Not a problem.

SaaS platforms often have limitations baked in—limited customization, fixed data sync schedules, shared databases, and feature sets built for the masses. Which means you end up with features you don’t need, and missing the ones you do.

Custom tools evolve with your business. Add new modules. Automate new parts of your workflow. Launch in new regions without worrying if your software will keep up. Your app, your rules.

So here’s the rule of thumb: if your business is growing, scaling, or differentiating—SaaS might hold you back. Custom tools? They grow with you.

Security, Permissions & Multi-user Support

When your Amazon business begins to scale, it’s no longer just you and a dashboard—it’s teams, departments, and maybe even virtual assistants logging in from four different time zones. That’s when security and access control go from “nice to have” to absolutely critical.

With custom Amazon MWS applications, you can set up role-based access so each user only sees what they need. Your warehouse team doesn’t need access to financial dashboards, and your accountant probably shouldn’t be poking around your PPC campaigns. (We’ve seen it. It doesn’t end well.)

Custom apps also offer enhanced permission controls—admin-only settings, read-only views, and detailed audit logs that show who did what, when, and from where. This level of transparency isn’t just helpful—it protects your operations.

Then there’s security. Your data lives in a private, protected system—no shared environments, no noisy neighbors, and full control over how your information is stored, encrypted, and accessed. You can even implement two-factor authentication, IP whitelisting, and other enterprise-grade safeguards.

Common Mistakes Sellers Make When Choosing Developers

We’ve seen it all—sellers hiring the cheapest freelancer on a whim, trusting their CRM to someone who’s never worked with MWS, or worse, choosing a flashy portfolio over functional experience. These mistakes don’t just delay your project—they can derail your entire Amazon operation.

Here are a few red flags to avoid:

• Hiring based on price alone. Bargain-bin developers often cut corners. And when you’re dealing with live Amazon data, one “small mistake” can cost thousands in missed sales or account issues.

• Choosing someone unfamiliar with Amazon’s ecosystem. MWS APIs are not your average playground. If your developer’s first question is, “What’s a Buy Box?”—run.

• Overlooking long-term support. Your app will need updates, bug fixes, and new features as your business grows. Make sure your developer offers ongoing maintenance—not just a goodbye handshake post-launch.

• Ignoring user experience. A technically functional app that’s clunky or confusing doesn’t help your team. Look for a partner who understands UX and builds with your workflow in mind.

• Skipping the planning phase. Jumping straight into development without properly mapping your processes usually ends in a bloated system with features no one uses.

Avoid these pitfalls, and you’ll be on your way to a custom CRM that’s actually custom—to you.

Geo-Specific Customizations (USA, UK, UAE, Switzerland, Israel)

Selling globally on Amazon sounds exciting—until you’re knee-deep in tax codes, regional compliance quirks, shipping restrictions, and wildly different customer behaviors. What works beautifully in the US might flop in the UAE. Switzerland? Whole different ball game.

That’s why custom Amazon MWS applications built with geo-specific logic are an absolute must for international sellers.

With custom development, we can tailor your system to reflect the nuances of each marketplace you operate in. Think region-specific sales tax calculations, language-based content display, currency conversion tools, and separate dashboards for each country’s fulfillment centers. It’s all in the build.

For instance, sellers in the UK often need VAT-inclusive pricing views. Our Swiss clients tend to prioritize detailed order breakdowns due to stricter financial reporting. UAE-based sellers? They’re tracking regional inventory flow between emirates and monitoring Arabic-language product reviews. And don’t get us started on the marketplace dynamics in Israel—where local trends shift fast and pricing precision is everything.

At Kanhasoft, we’ve developed solutions that adapt to you, not the other way around. Whether it’s a currency filter, localized UI, or market-specific KPI tracking, we make sure your CRM speaks the language of every region you serve.

Because when your system understands where you’re selling, scaling globally becomes a whole lot easier.

Conclusion: Why Custom MWS Apps Are the Smartest Upgrade

By now, you’ve probably realized one thing—Amazon’s out-of-the-box tools weren’t designed with your business in mind. They were designed for everyone, which means they truly serve… no one. At least not well.

Custom Amazon MWS applications flip that script. They bring order to chaos, clarity to your data, and scalability to your workflow. More importantly, they free you from endless spreadsheets, janky browser extensions, and “just-good-enough” software that doesn’t grow when you do.

At Kanhasoft, we’ve helped sellers across the US, UK, UAE, Switzerland, and Israel move from reactive to proactive—using tailor-made tools to monitor everything from review dips to fee spikes with precision. And the results? Faster decisions, higher margins, and way fewer late-night data sprints.

FAQs

Q. What is Amazon MWS and how is it different from Seller Central?
A. Amazon MWS (Marketplace Web Service) is an API that allows developers to access and manage Amazon seller data programmatically. Unlike Seller Central’s user interface, MWS lets you build custom applications to automate reporting, order processing, inventory tracking, and more.

Q. Is it safe to build a custom Amazon MWS application?
A. Yes—when done by experienced developers who follow Amazon’s guidelines. At Kanhasoft, we ensure all data handling, permissions, and API requests are fully compliant and secure, with role-based access and encryption where needed.

Q. Can I use one custom app across multiple Amazon marketplaces?
A. Absolutely. A custom MWS solution can consolidate data from multiple regions (like the US, UK, UAE, Switzerland, and Israel) into one unified dashboard—complete with currency conversion, localized settings, and region-specific reports.

Q. Will I still need to use Seller Central if I have a custom app?
A. Not as often. A custom app can handle the majority of day-to-day tasks like order tracking, inventory management, and feedback monitoring—leaving Seller Central for account settings or rare edge cases.

Q. How much does it cost to build a custom MWS application?
A. Costs vary based on the complexity, features, and integrations needed. At Kanhasoft, we offer flexible engagement models to suit different business sizes—from lean startups to enterprise operations.

Q. What happens if Amazon updates its API?
A. We stay on top of all API changes (including the MWS to SP-API transition). If updates impact your system, we handle the migration and ensure your tools keep running smoothly.